Children’s Hospital Interior Vision Document Corporate Identity Development

The interior largely determines the face of Erasmus MC. It influences how people look at the organization and therefore must reflect its values. A corporate identity can make a very important contribution to how a healing environment is perceived. Studio dVO’s contribution was to make the new corporate identity flow from Erasmus MC’s vision and strategic goals; reflect Erasmus MC’s ambitions, culture and core values; be in line with the principles of the Healing Environment; and be embraced by the employees.